Commercials and Campaigns

Locations and ambassadors of excellence, art and design that match our wines.
Cantine Maschio commercials have always inspired all Italian wine advertising.
Unique images and videos, just like our Prosecco, sparkling and semi-sparkling wines.


The Maschio Communication Campaign for 2015 was really special and unique!
The protagonists were a likeable engaged couple, the fiancée’s parents and the likeable and beautiful Benedetta Parodi in the role of a heroine who saves every situation… naturally thanks to Maschio Prosecco and sparkling wines!

Conviviality, joy and fun dominate the scene because Maschio is something special every day!



Maschio moments: sparkling moments.
A dream come true: colours, emotions and a carefree atmosphere surround our guys. Shot around the sunny and boundless beaches of the Balearic Islands, playing with the colours of sparkling and semi-sparkling wines.


There is always a reason for a toast!

When we have a perfect day, toasting comes almost naturally to us.

But even when there is some small unexpected event, if we look carefully, there’s a reason for a toast. So let’s raise our glasses and… let’s toast!

2010-spot e campagne


“The Moment” takes center stage once again: an enchanted gaze and our Valdobbiadene D.O.C.G. are the protagonists of Maschio’s new campaign in 2010.

Timeless atmosphere and real emotions were in fact captured at the Cafe Pedrocchi in Padua, a historic landmark of that city.

2007-08-09-spot e campagne

MASCHIO 2007 2008 2009

Maschio in the moment: our semi-sparkling (frizzante) wine teams up with the Aterballetto dance company. Maschio once again creates an elegant fusion with innovative and contemporary art forms.

A moment of convivial relaxation among the internationally renowned dancers of Aterballetto with Maschio wines, shown together during the rehearsals for a show.

Three Country subjects: Pinot RosaVerduzzo and Chardonnay are featured in a sparkling and harmonious atmosphere.

Spot e campagne 2006


The 2006 campaign features a group of artists, always caught in a moment of relaxation and spontaneity.
There are three main characters: a pianist, a violinist and a dancer.
The sun fills the scene and the theater is still empty: the last rehersal before the show has just finished.

A mixture of sensuality and energy permeates the pages, sparkling and intense as the protagonists.
The moment is carefree and joyful, light and fun.

2005-spot e campagne
Spot e campagne 2005


Maschio in the moment, Painter & Musician.
The Maschio style is given great strength by a context of quality and contemporary elegance.

Maschio associates itself with art forms through the representation of a woman, interpreted by an intriguing painter who is fascinated by her work, and that of a man, a musician caught in a moment of creative composition.

Moments of intimacy linked to a common passion for a good glass of wine.

Spot e campagne 2004


Maschio in the moment: the moment is that of Maschio’s frizzante wines new packaging.

Art becomes a testimonial for Maschio’s wines, inspired by young contemporary artists who show their ideas through installations, authentic works created for Maschio by designer Alberto Zattin.

Spot e campagne 2003


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